Plùs Que Ma Vìe

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Plùs Que Ma Vìe

PLÙS QUE MA VÌE is a high-end Italian Prêt-à-Porter brand, characterized by a strong expressive personality and aimed at the constant search for new formal solutions. Its founder Andrea Lazzari, after graduating from the Marangoni Institute, decides to undertake his own path, giving life to this project born between Milan and Venice in June 2013. PLÙS QUE MA VÌE aspires to renew the stereotype of classic men’s clothing, modifying shapes and sizes to create a new concept of elegance without expressive limits. The mood of the label is focused on the idea of ​​proposing a futuristic product without neglecting the formalism of classic clothing.

Black is the predominant element in every collection. The other colours revolve around it without being excessively strong in order to maintain a constant and clean aesthetic. The brand pays great attention to the search for fabrics, mostly natural and free of synthetic components. To accentuate the contrast between formal and experimental, the designer often likes to associate haute couture fabrics with technical fabrics. The first official collection, “Bauhaus”, was presented in August 2013 at the St. Petersburg Fashion Week and since then the brand has seen a rapid rise. Today, PLÙS QUE MA VÌE is a constant presence in the international streetwear scene by participating in the best sector events from Milan to Paris, from Copenhagen to Vancouver. The designer’s collaboration with the famous Maison Frankie Morello should also be highlighted.

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