Valerio and Andrea Farina, driven by the desire to produce clothing that they like, but above all that satisfy their personal basis taste, launched their brand called NUMERO 00. The brand was born in Italy from the minds of two cousins from their passion and innovation. An avant-garde brand with urban and streetwear taste comes to life, whose collections are characterized by ample volumes, special cuts and the use of top quality fabrics.
In 2010 the young designer from Termoli, made his debut in the fashion world focusing on the creation of t-shirts, which were then added in the following years by sweatshirts, trousers and outerwear up to a total look entirely “Made in Italy”. The strong success achieved has allowed a rapid growth of the brand that today offers niche collections with a refined style. The materials used are varied and often particular like viscose, modal and devoré. Thus a homogeneous mix of precious fabrics and the more technical ones belonging to the world of sport takes life. NUMERO 00 shows how in fashion it is possible to dare transgressing classical rules. With sporting and basic pieces with meticulous details, combining dark colours and brighter tones, Valerio Farina has succeeded in winning over his audience.
The inspiration comes from the world of music, very important for the designer. There is a strong connection with the techno and underground scene, with the night-time youth who love comfort without neglecting style. Remarkable are also the collaborations with Lotto and the great debut on the Milanese catwalks in January 2019 where he presented the “Confused” collection, which tells, through fusion clothes and contrasting and refined fabrics, the confusion from which the break of the patterns in clothing is born, as in the global village life.
“My mind is what I am. I am, at the same time, my mind and my name. Without continuity solutions, a whole made up of pure essence in which nothing of my identity can come apart from my true self. Because my thought is the only author of what I am, and I am the only author of my name “
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