To realize a dream looking to the future it is necessary to have deep roots that are able to support it. For GIACOMO BURRONI these roots are those that have linked him since he was a child to the Etruscan lands of his hometown, Arezzo, in the oldest heart of Tuscany and to his family with over 10 year experience in goldsmith tradition.
First he graduated in Jewellery Design at the University of Florence and then specialized with a Master’s Degree in Luxury Marketing & Branding at IED University in Rome. The desire to create accessories in 925 silver for a niche, modern and sophisticated public led him to found the homonymous brand in 2015. Handcrafted jewels combining local ancient Arezzo techniques with those of the Etruscan goldsmith tradition, such as filigree and granulation. Creations with modern and contemporary design come to life where high quality raw materials from the local area are used for the realization. Jewels with a strong and aggressive yet at the same time refined identity that project the brand into the future.
Today, Giacomo Burroni is well known and can be found in selected boutiques in Italy and around the world thanks to his passion and hard work. The brand is synonymous of “Made in Italy”, exclusive design and craftsmanship, fundamental values to guarantee the high quality and incredible uniqueness of its creations. New collections are regularly presented at Pitti in Florence and Vicenzaoro, one of the most important jewellery exhibitions in the world.
“Without roots a tree cannot grow, in the same way our past and the history of our people are the legs that support us and allow us to think about the future”.
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